Thursday, February 9, 2023

Fashion community contributes to the society and the economy amid the pandemic, Here’s how

Must Read

It’s a wrap for ‘Kisi Ka Bhai Kisi Ki Jaan’; Movie to release on Eid 2023

Superstar Salman Khan recently lit up the screens with his appearance in Shah Rukh Khan's Pathaan, leaving audiences in...

Rocky Aur Rani Ki Prem Kahani postponed once again; Averts clash with Ponniyin Selvan: Part 2

Fans eagerly anticipate Karan Johar's return as a director with Rocky Aur Rani Ki Prem Kahani. The film's lead...

MS Dhoni announces title of his first Tamil film production, starring Harish Kalyan and Ivana

Former captain of the Indian national cricket team, Mahendra Singh Dhoni announced in October 2022 that he would be...

Fashion is at its very best when it reflects and voices the prevailing social, cultural and political issues in culture. This month and the last week, in particular, has been one of the dreadful weeks India has experienced with over 2000 deaths being officially reported on a daily basis. And still, the number is only increasing due to the current COVID-19 outbreak.

It feels heartbreaking, to see how the system has failed, and the burden of the current scenario seems to rest on our frontline workers. With a realisation that as normal citizens we can take small steps that matter and will make a big difference, the Indian fashion community has responded, and taken up an initiative that revolves around commerce and compassion, and from critiquing to community building.

Industry influencers such as Amrita Thakur who currently has a following of 114,000, Rasna Bhasin who entertains 100,000 followers on her Instagram and Sherry Shroff with her 250,000 fabulous followers are among those personalities who are doing everything in their power and using their social media handles as a platform for Covid 19 resource, in order to reach out to the masses.

They have decided to put all their other activations on hold for some time now and are investing and actively participating in helping the people of our country. These influencers are using Instagram as a medium that will provide verified information of where beds, oxygen, plasma and other medical supplies are available across the country. As said above that their sources are all verified, additionally they are also sharing requests from followers who are in need of medical aid for themselves or for a loved one as their story so more help can be reached out to each. Verifying, updating and amplifying posts is a full-time job that requires presences of mind, dedication and determination. The useful information they have shared with the world had certainly helped many people and helped them reach out for their required urgent resources and hopefully even saved lives.

Peoplekind, which is a Talent Management firm owned by Praachi Kapse, has been amongst the first companies which decided to utilise their platform to circulate the information concerned with the outbreak and has encouraged many of her much-followed influencer clients to participate equally. Their hustle ushers in hope that India will get through this phase soon.


View this post on Instagram


A post shared by Anita Dongre (@anitadongre)

Besides this, fashion designers like Anita Dongre and 431-88’s Shweta Kapur have also contributed by curating crowdsourced guides on how to donate, where to donate to and how to become a volunteer. Various fashion publications have also joined in the conversation magazines such as ELLE, Grazia and Vogue India and put out crowdsource lists of how to cope with Covid 19. It provides verified mental health services, where one can look up home-cooked healthy meals in case one is home alone and isolated.

On the other, the industry also has independent fashion journalists, stylists and commentators who are keeping people updated all the time with insightful and informative media reports, opinions and other useful information. Also, the owners of fashion’s most reputable PR agencies such as Longform India and Peepul Consulting, are also giving their hundred per cent through their personal Instagram accounts by sharing edits. Their contribution is creating and helping people understand their social media responsibility today, unite themselves and broadcast relevant facts for the upliftment. They have made fashion a kind and empathetic industry which is often seen as the one too indulged in itself. Today, it is seen contributing to society and the economy.

Download EntNetwrk App for more entertainment updates.

Latest News

English Vinglish featuring Sridevi to debut in 6000 cinemas in China on her fifth death anniversary

Late Bollywood legend Sridevi's iconic film English Vinglish is set to be re-released in China on February 24th, marking the fifth anniversary of the...

Shah Rukh Khan wins the internet with a reply to his toddler fan who didn’t like Pathaan

Shah Rukh Khan, a world-famous Bollywood actor, has a massive following, as evidenced by the strong box office numbers of his recent film "Pathaan."...

Bigg Boss season 6 winner Urvashi Dholakia meets with car accident in Mumbai

Urvashi Dholakia, the actress and winner of Bigg Boss Season 6, experienced a car accident yesterday evening while en route to a film shoot...

Filmmaker Kabir Khan on the Bollywood vs South debate: “We are doing too much”

2022 was a disappointing year for Bollywood, as only a few films were successful at the box office. On the other hand, South Indian...

More Articles Like This