Sunday, June 7, 2020

INOX slames movie producers for directly releasing movies on OTT platforms, read statement

Must Read

Salman Khan starrer Radhe to be the last work of late singer Wajid Khan, more details inside

The industry woke up to the tragic news and shock as renowned music composer of Sajid-Wajid fame, Wajid Khan,...

Tom Cruise starrer Mission Impossible 7 to resume production amid pandemic, details inside

While the entire entertainment industry was put on halt amid the Coronavirus scare, people have now started to live...

Varun Dhawan walks out of two major Shashank Khaitan’s movies, is it the end of actor-director duo?

Used to be the hit-machine of Bollywood, the last couple outings for Varun Dhawan turned out to be a...

After the emergence of an extraordinary situation with the arrival of Coronavirus pandemic, theatres and multiplexes were one of the first industries to get affected and most likely will be the last one to get functional again. Meanwhile, many producers have found a way to release their ongoing projects in OTT platforms. While Amazon Prime Video announced the release date of Ayushmann Khurrana and Amitabh Bachchan starrer, Gulabo Sitabo, multiplex chain, INOX, has found the decision to be disappointing.

Many small budgeted, as well as big banner movies, are seeking a digital release while skipping the traditional theatre outing, India’s largest multiplex chain, INOX, has issued a statement against movie producers. While the statement didn’t mention any name of the movie or the production house, it came as a response to the release announcement made by Amazon Prime Video related to Gulabo Sitabo. In the issued statement, the multiplex giant expressed its ‘extreme displeasure and disappointment on an announcement made by a production house’.

“The decision of the production house to deviate from the globally prevalent content windowing practice is alarming and disconcerting. Cinemas and content creators have always been into mutually beneficial partnerships where one’s action provided fillip to another’s revenues,” read the statement. “In these troubled times, it is disturbing to see one of the partners not interested in continuing the mutually beneficial relationship, especially when the need of the hour is to stand shoulder to shoulder with each other, and bring the film industry back to its vibrant best,” it further stated.

Check complete statement below:

While it is evident that the decision to release movies directly on the digital platform is not welcomed by the theatres and multiplex owners, OTT platforms are benefitting from the current situation which has forced social distancing norms.

Keep reading EntNetwrk Blog for the latest entertainment updates.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Ronit Roy is ‘selling things’ to support 100 families in need, actor hasn’t been paid since January

The entertainment industry was one of the first sectors to get severely affected by Coronavirus pandemic. While the daily wage workers faced the wrath...

Salman Khan starrer Radhe to be the last work of late singer Wajid Khan, more details inside

The industry woke up to the tragic news and shock as renowned music composer of Sajid-Wajid fame, Wajid Khan, left for heavenly abode. Wajid...

Tom Cruise starrer Mission Impossible 7 to resume production amid pandemic, details inside

While the entire entertainment industry was put on halt amid the Coronavirus scare, people have now started to live alongside the deadly viral pandemic....

Nawazuddin Siddiqui’s niece registers sexual harassment complaint against the actor’s brother, read report

Renowned Bollywood actor, Nawazuddin Siddiqui, and his family members have been grabbing headlines for the longest in a row. Just a while ago, Siddiqui's...

More Articles Like This