Thursday, February 2, 2023

Fashion brand Levi’s appoints Deepika Padukone as their global brand ambassador

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Deepika Padukone has time and again proved her mantle in the Indian entertainment industry as well as gained recognition in Hollywood. While she remains in the top leagues despite getting caught up in controversies last year, international fashion brand, Levi’s, has brought her as their global brand ambassador.

The denim brand is known for its quality and has been in the industry for a very long time. In order to expand their target group in the country and abroad, they have decided to make the popular actor the face of their brand and attract all generations.

Making the announcement, the Piku actress took to her social media handle to share a picture of her in Levi’s jeans and wrote, “Authenticity, Originality and Honesty are values that the brand has been built on and are values I identify with the most! For those unaware, I have always been a jeans and t-shirt kind of a girl. The right pair of jeans not only makes me feel comfortable but also confident.”

 

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A post shared by Levi’s® India (@levis_in)

On the other hand, the managing director of Levi’s expressed their delight in associating with the actress and said, “We are absolutely thrilled. Deepika’s personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values. She is not only a style icon but also an inspiration to the youth and women globally.”

Keep reading EntNetwrk News for more.

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