Wednesday, November 25, 2020

Shocking! Pirated copy of Laxmii screened at single-screen cinemas without theatrical rights

Must Read

Taapsee Pannu wraps up shooting of sports-drama Rashmi Rocket; preps for Looop Lapeta

Bollywood actress Taapsee Pannu has been one of the most bankable actresses of the Indian film industry and she...

Filmmaker Abhishek Kapoor introduces his Maanvi in Chandigarh Kare Aashiqui with a beautiful picture

Ayushmann Khurrana and Vaani Kapoor are coming together for the first time for Abhishek Kapoor's next love-drama, Chandigarh Kare Aashiqui,...

Karan Johar declines Disney+ Hotstar’s offer to premiere Brahmastra on the OTT platform; Read report

Ranbir Kapoor and Alia Bhatt starrer fantasy-drama, Brahmastra, is one of the most awaited movies under development for years. While...

Following the Coronavirus-induced lockdown and the OTT-release trend, single-screen theatre owners are facing the worst financial crisis of their lifetime and they are seeking all possible measures to churn the profit. In a desperate attempt, cinemas in small centres screened a pirated copy of Akshay Kumar starrer Laxmii all over the country without a distributor.

As per the report, the cinemas succumbed to the situation arisen from the downfall of traditional theatrical releases and downloaded a pirated copy of the movie to screen illegally. Since there was no distributor involved, the entire profit was bagged by the cinema owners and movie-goers were unaware that they paid for tickets to enjoy an illegal screening of Laxmii. However, it is not the first time that these cinemas screened illegally.

“These are regular cinemas who come to us for buying the screening rights of films distributed by us and by the other distributors like us. If the terms demanded by us don’t suit them, they go away without striking deals but they then screen the film illegally and pocket the collections cent per cent.” a distributor told a tabloid. “However, there are some basic differences between the illegal screening in the pre-COVID days and this particular case of Laxmii,” he added.

While the ongoing tussle between Multiplex Association of India and movie producers stands clear, multiplexes have refused to screen any film premiered over the OTT platform and therefore, no theatrical rights were sold for Laxmii. However, single-screen cinemas plead Akshay Kumar to rescue them and release his movie at single-screen cinemas but their requests were not entertained. With starvation of playing programmes, they pirated the movie. Ironically, the cinemas are also equipped with digital protection systems to prevent piracy.

Starring Akshay Kumar and Kiara Advani in the leads, Laxmii premiered exclusively on Disney+ Hotstar on 9th November. Helmed by Raghava Lawrence, Laxmii is a remake of the Tamil film Kanchana and is bankrolled by Akshay Kumar himself in association with Fox Star Studios (now Disney).

Keep reading EntNetwrk News for more updates.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Shahid Kapoor to Ayushmann Khurrana, Indian actors who grew their hair out in the lockdown

While the pandemic-induced nationwide lockdown had left everyone stuck at home with little to no work, the majority of the Indian celebrities saw the...

Filmmaker Abhishek Kapoor introduces his Maanvi in Chandigarh Kare Aashiqui with a beautiful picture

Ayushmann Khurrana and Vaani Kapoor are coming together for the first time for Abhishek Kapoor's next love-drama, Chandigarh Kare Aashiqui, and the team is currently...

Karan Johar declines Disney+ Hotstar’s offer to premiere Brahmastra on the OTT platform; Read report

Ranbir Kapoor and Alia Bhatt starrer fantasy-drama, Brahmastra, is one of the most awaited movies under development for years. While the movie was earlier scheduled...

Finally! Christopher Nolan’s Tenet to release in India on December 4 in English, Hindi, Tamil & Telugu

Undoubtedly one of the most anticipated films of the year, Tenet is all set to release in Indian cinemas on December 4 in English,...

More Articles Like This