Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations, has roped in Bollywood superstar Ranveer Singh as its brand ambassador.
They have dropped a clutter-breaking marketing campaign, ‘Yas Hai Khaas’ with Bollywood’s most boundary-pushing superstar, targeting consumers from India. Translating as ‘Yas Is Special’, the hypnotizing video follows Ranveer on an energizing excursion all through Yas Island, exhibiting the objective’s plenty of attractions, variety of contributions, and the warm Yas Island welcome.
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An epic visual treat, the campaign draws the audience into Ranveer’s action-packed holiday to Yas Island as he visits the destination’s most iconic landmarks, from collaborating with Batman at Warner Bros. World™️ Abu Dhabi to pursuing waves at Yas Waterworld, to riding the quickest rollercoaster on the planet at Ferrari World Abu Dhabi.
Liam Findlay, CEO of Experience Hub, Yas Island said, “We are proud of our partnership with Ranveer Singh as a brand ambassador as he exudes the dynamic attitude of Yas Island which we believe comes across in the ‘Yas Hai Khaas’ video. Our collaboration with Bollywood superstar, Ranveer Singh, enables us to highlight Yas Island as one of the world’s leading leisure and entertainment destinations, full of vibrancy and non-stop energy. With its entertaining depiction of Yas Island’s award-wining theme-parks, record-breaking attractions, and legendary hospitality across hotels, dining, and retail, we hope this campaign inspires viewers to visit Yas Island with family and friends very soon, because Yas truly is Khaas, just like Ranveer Singh.”
Commenting on the collaboration, Ranveer Singh said, “Yas Island is such a spectacular destination and I had a great time shooting the video! I am delighted to be the destination’s brand ambassador and I hope vacationers get to enjoy Yas Island as I have. Whether you travel as a family, with your friends or a significant other, get ready for one of the most exhilarating trips, only at Yas Island.”