Renowned personal care brand called Mamaearth ropes Bollywood actress, Sara Ali Khan, as their brand ambassador. The exclusive hair care range lined up by the brand will be endorsed by the actress.
In this project, Sara reveals memories from her childhood when her mother would use onion oil, rice water, amla juice and many other DIY masks on her hair since she was a kid. She agreed that these homemade recipes have always worked wonders for her lush locks.
She adds that when Mamaearth approached her to endorse their haircare range and learnt that their products are inspired and obtained by traditional recipes using natural ingredients. She could immediately relate herself and knew that she had to partner with them.
Praising Mamaearth, Sara informs that the brand creates an amazing range of toxin-free products, what she admires the most about them is their philosophy of Goodness Inside and their purpose of serving a greater good. She is quite literally excited to embark upon this journey taking their brand philosophy ahead for the generation today and urges fellow millennials to choose the goodness of Mamaearth.
Ghazal Alagh, Co-founder and Chief Innovation Officer, Mamaearth, concludes that Mamaearth is founded by millennials for millennials. It is a purpose-driven brand, which intends to serve a greater and long term goal along with creating the best quality products that are safe and effective. Why they took Sara as the face of the brand is because she is a voice that the youth resonate with and the team at Mamaearth strongly felt that she would be able to advocate the brand’s ideology and further their cause.
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