Akshay Kumar, often associated with patriotic films, faced criticism for endorsing a pan-masala brand. Consequently, he chose to discontinue his association with the brand, which originally featured him alongside Shah Rukh Khan and Ajay Devgn. However, a recently released commercial suggests a renewed collaboration between Kumar and the brand, featuring him with the other two superstars.
The pan masala ad has gone viral, showing Shah Rukh Khan and Ajay Devgn waiting in a car for Akshay Kumar. He appears to be immersed in his music, ignoring their honks. Shah Rukh Khan throws a ball at the window, unintentionally breaking a neighbour’s window. Unfazed by the drama, Ajay opens a packet of pan masala, and its aroma lures Akshay away from his music as he joins them in the car.
After receiving backlash for his association with the brand, Akshay Kumar posted a lengthy note apologizing to his fans and well-wishers. He clarified that he would not endorse tobacco and decided to contribute his entire endorsement fee to a charitable cause. While the brand might continue airing the ads due to contractual obligations, he promised to be more careful in his future endorsements.
In his recent work, Akshay Kumar starred in Mission Raniganj, inspired by the real-life 1989 coal mining accident. The film, which also features Parineeti Chopra, was released on October 6.
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