Thursday, April 18, 2024

Box Office: Madgaon Express gains momentum; Surpasses expectations with strong Saturday growth

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After debuting at 1.63 crores on Friday, the focus shifted to the performance of Madgaon Express on Saturday. Despite a fair start, the film needed significant box office growth over the weekend to sustain momentum into the following week. A Buy One Get One (BOGO) offer was in place on Friday, extending to Saturday with certain conditions, providing a potential boost to audience turnout. However, substantial audience engagement was essential for sustained success.

Fortunately, the Kunal Kemmu directorial saw notable growth on Saturday, raking in 2.72 crores. While this figure would have marked an impressive first-day collection in pre-pandemic times, the current landscape, with the dominance of OTT platforms, requires films to rely heavily on word-of-mouth promotion. Positive audience feedback contributed to the surge in Saturday’s numbers, with hopes high for a similar trend on Sunday.

The upcoming Holi festival presents an opportunity for increased footfall, particularly in the evening and night shows. With the prospect of an extended weekend, Madgaon Express stands to benefit, potentially surpassing its current collection of 4.35 crores. A Sunday collection around the 3.50 crores mark would position the film for a decent overall performance in its inaugural week.

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