Friday, April 23, 2021

The Show and the Showstopper: Designer Ruchika Sachdeva closes FDCI x LFW with Ananya Panday

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Woolmark 2018 Prize Winner, Fashion designer Ruchika Sachdeva of BODICE, closed the phygital FDCI x Lakme Fashion Week, launching her latest collection ‘Ready. Set. Play.’, with Bollywood actress Ananya Panday as the showstopper.

Ananya, who is also the brand ambassador of Lakme, was seen sporting a vibrant pleated skirt with geometric prints and the full-sleeved crop top.

Talking about her collection and its inspiration, Sachdeva says that the collection is inspired by Lakmé’s beauty theme #MiniPlayMegaSlay. As a brand she says, BODICE faced so many hurdles and challenges, due to pandemic but also found a lot of excitement and enthusiasm along in the process of creating this collection.

 

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“This collection is, in a way, about the delight of building Bodice from the ground up, piece by piece – adding two, three, five more blocks for every one block that fell out,” she said. The designer has largely experimented and introduced more colours than the brand usually does and also played with the silhouettes.

Bodice has always treated sustainability as a responsibility and not something the brand does over and above everything else. Ethical decisions and accountability contribute as good values to the brand.

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