Shah Rukh Khan, known for his strategic acumen in the film industry, is gearing up for a competitive scenario with his upcoming movie, Dunki. A recent update reveals that this Rajkumar Hirani-directed project is set to hit theatres on December 21, 2023, one day prior to its initially announced date of December 22.
According to an insider source, this adjustment in the release date is a deliberate move to secure a solo release day before the highly anticipated Salaar. The rationale is to benefit from an extra day without competition, enabling Dunki to build a buzz through word of mouth even before Salaar‘s debut. Salaar’s release date of December 22, 2023, is based on astrological considerations, making it impractical for them to advance their film to December 21 in India.
From a screen allocation perspective, this tactical manoeuvre gives Dunki an advantage over Salaar regarding screen selection and show allocation. Being the first to arrive, Dunki is likely to claim premium screens and benefit from a first-mover advantage in screen selection over Salaar. It’s a well-calculated move that leverages Shah Rukh Khan’s immense popularity and influence in turning an ordinary working Thursday into a potential national holiday.
The strategic approach also extends to the international release of Dunki on December 21, 2023. With Team Dunki taking the first step to gain an upper hand in this cinematic showdown, all eyes are now on how Team Salaar responds to this intriguing development.
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