Friday, April 23, 2021

Fashion Week Highlights: Designer Suneet Varma talks about pandemic for the fashion industry with respect to his latest collection

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Designer Suneet Varma believes that here has been an impact on creativity because of the pandemic. “I actually have felt more creative,” the designer claims as he launched his latest collection ’50 shades of Happiness’ at the ongoing phygital FDCI x LFW event.

The designer says that the pandemic brought about a major change in your design philosophy. He believes that instead of adapting for fast fashion,  something more classic, something more beautiful, something that’s forever, something that’s timeless is more his focus for creativity right now.

He says that the fashion industry like any other industry has had to brace itself and get on with the pandemic.

“A pandemic is something that comes along every 100 years and it takes a good 5-10 years to overcome it completely. But it’s nice to stay on the positive side. I personally feel the pandemic has been good in some ways for the world – it made the world stop and think and take stock of their own life.

I’ve actually worked more diligently, harder, and in some ways with more satisfaction through the pandemic. We have done fashion week last season, we are doing fashion week this season, we have done couture week – we have never done these many shows and collections ever through a year – so I feel you can sit back and wait for the tide to turn or you just literally have to swim to the shore yourself.”

Talking about his new collection, Varma says that the inspiration for the collection is the Valley of Flowers in Uttarakhand and he calls it ’50 shades of Happiness’ – look for happiness in smaller things and whatever will make your day more joyful.

The line offers a lot of colour with beautiful light silhouettes and very happy tonal embroideries. The collection is joyful and exuberant and will add that extra spark to bridal dressing.

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